Powering Adobe's Real-Time Advertising Analytics with gRPC Streaming - Arushi Garg & Akshara Rai
Presenters Arushi Garg Akshara Rai Source grpConf India 2025 From Latency to Luxury: How gRPC Revolutionized Our Real-Time Ad Analytics 🚀 In the split second it takes for a webpage to load, a silent, high-speed auction occurs. This is Real-Time Bidding (RTB). While you wait for the news to pop up on The Times of India, advertisers are battling in a virtual marketplace to show you the most relevant ad. Behind this seamless experience lies a massive engine of data, and today, we are diving deep into how we optimized that engine using gRPC. ...