TikTok VP of Product on Winning the Social E-Commerce War
Presenters Carlos González de Villaumbrosia David Kaufman Source Product School podcast 🚀 The Death of the Click: How TikTok is Redefining Social Commerce In a world where attention is the most valuable currency, the distance between discovery and purchase is the ultimate battleground. Carlos González de Villaumbrosia recently sat down with David Kaufman, VP of Product at TikTok, to dissect how the platform is transforming from a short-form video app into a full-scale e-commerce powerhouse. With over 200 million monthly active users in the US alone, TikTok isn’t just showing you products—it’s building an entire end-to-end infrastructure to sell them. ...