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    <title>David Kaufman on TLDRecap ⏮️</title>
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      <title>TikTok VP of Product on Winning the Social E-Commerce War</title>
      <link>https://development.tldrecap.tech/posts/podcast/product-school/tiktok-redefining-social-commerce/</link>
      <pubDate>Wed, 08 Apr 2026 12:30:06 -0700</pubDate>
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      <description>&lt;p&gt;&lt;strong&gt;Presenters&lt;/strong&gt;&lt;/p&gt;
&lt;ul&gt;
  &lt;li&gt;
    &lt;a href=&#34;https://development.tldrecap.tech/presenters/carlos-gonz%C3%A1lez-de-villaumbrosia&#34;&gt;Carlos González de Villaumbrosia&lt;/a&gt;
  &lt;/li&gt;&lt;li&gt;
    &lt;a href=&#34;https://development.tldrecap.tech/presenters/david-kaufman&#34;&gt;David Kaufman&lt;/a&gt;
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&lt;p&gt;&lt;strong&gt;Source&lt;/strong&gt;&lt;/p&gt;
&lt;ul&gt;
  &lt;li&gt;
    &lt;a href=&#34;https://development.tldrecap.tech/sources/product-school-podcast&#34;&gt;Product School podcast&lt;/a&gt;
  &lt;/li&gt;&lt;/ul&gt;
&lt;h1 id=&#34;-the-death-of-the-click-how-tiktok-is-redefining-social-commerce&#34;&gt;🚀 The Death of the Click: How TikTok is Redefining Social Commerce&lt;/h1&gt;
&lt;p&gt;In a world where attention is the most valuable currency, the distance between
&lt;strong&gt;discovery&lt;/strong&gt; and &lt;strong&gt;purchase&lt;/strong&gt; is the ultimate battleground.&lt;/p&gt;
&lt;p&gt;Carlos González de Villaumbrosia recently sat down with &lt;strong&gt;David Kaufman&lt;/strong&gt;, VP of
Product at TikTok, to dissect how the platform is transforming from a short-form
video app into a full-scale e-commerce powerhouse. With over &lt;strong&gt;200 million
monthly active users&lt;/strong&gt; in the US alone, TikTok isn&amp;rsquo;t just showing you
products—it&amp;rsquo;s building an entire end-to-end infrastructure to sell them.&lt;/p&gt;</description>
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