VP at Fullstory & GPL at Jaguar Land Rover | From Cars to Code: Behavioral Analytics at JLR
Presenters Jay Dave Jim Kennedy Source ProductCon London 2026 🏎️ Beyond the Machine: How Jaguar Land Rover is Engineering Modern Luxury through Digital Platforms In the world of high-end automotive engineering, the thrill used to be all about the engine’s roar and the leather’s scent. But as Jay Dave and Jim Kennedy (Director of Mobile Experiences at JLR) recently discussed, the definition of luxury is shifting. Today, the most critical component of a vehicle isn’t just the physical machine—it is the invisible software that powers the experience. ...