 
Invisible Watermarking: Content Provenance for Videos at Scale by Wes Castro, Meta
Presenters Wes Castro Source Scale Product 2025 💧 Invisible Watermarking: How Meta is Protecting Creators at Scale 🚀 The internet is a vibrant ecosystem of content creators, and the ease of sharing and reposting videos has fueled incredible creativity. But it’s also created a challenge: how do we ensure creators get the credit they deserve when their work is shared and reused across the web? Meta is tackling this problem head-on with a fascinating solution: invisible watermarking (IW). Let’s dive into how they’re doing it, the hurdles they faced, and what the future holds! ...